7 Reasons Fashion Brands Should Be Nice to Bloggers

In the fashion world bloggers are rising to prominence as a force to be reckoned with. For some reason many new and established fashion brands still seem to treat them as second class citizens. We think this is a mistake, and here are a few reasons why we think so.

1. 40% of the press at New York Fashion Week are bloggers.

According to Reuters the presence of online media at fashion week has grown more than 20% over the last six months. This means that of the 3, 600 members of press present, nearly 40% are fashion bloggers.

2. Major fashion brands are inviting them to shows.

Designers like Carl Lagerfeld and John Galliano are inviting bloggers to their shows. In some cases they are even paying all costs to fly the bloggers to the show. If top end designers are doing this, don’t you think it’s time you start being nice to your local fashion blogger?

3. In the USA fashion bloggers are becoming very popular.

Blogs like Style Bubble are getting up to 25 000 hits a day. While some bloggers have tens of thousands of twitter followers. If this isn’t enough to make you sit up and notice then I don’t know what is.

4. Bloggers are now judges for CFDA

For the first time ever bloggers have been invited to be judges for the Council of Fashion Designers of America. This is a landmark event for the fashion blogging industry. It is an indicator of the power and influence that is moving into the hands of fashion bloggers.

5. Traditional fashion editors are losing control.

Just like the film and music industry is struggling to come to grips with the fact that the internet has made them largely irrelevant; the fashion editorial industry is losing much of it’s power. In the good (or bad depending on your point of view) old days fashion editors could control what and who the public sees. With the advent of the internet and growth of fashion blogs this power is now gone.

6. Enthusiasm = Influence

Everybody knows that the thing that sells clothes is enthusiasm and passion; not knowledge. The average person out there doesn’t care about technical details and high-brow descriptions of the “silhouette” and “architectural lines” of a garment. On the other hand, having somebody who clearly loves clothes recommend an item they love carries much more weight. Bloggers mostly do this because they love clothes and fashion, yes some of them make money from their blogs, but they only make money because they are passionate about what they do.

7. The rest of the world lags behind the USA

If you are based outside the USE this might be the most important reason to start building relationships with local bloggers. The developing world runs 3-4 years behind the states when it comes to the adoption of internet trends. This means that before long all the major local brands will be beating a path to the door of your favorite blogger. Shouldn’t you be there first?

Today’s Hip Hop Fashion Brands

Hip hop fashion is everywhere. Hip hop clothing designers have certainly made a mark in today’s fashion. Urban fashion is more than oversize football jerseys, and baggy jeans for men and skintight mini-dresses, and low rise jeans for women.  Actually, urban clothing has evolved over the years to include a wide variety of styles. Just as fast as the music has spread and inspired listeners of all colors and backgrounds, anyone can wear urban wear and look good. Here are some of the top hip hop clothing brands.

  • Apple Bottom Jeans caters to trendsetting women of all shapes and sizes. Being fashion trendy is not easy when you have curves. The motto of Apple Bottoms is “A woman should not try to fit the clothes; the clothes should fit the woman!” Apple Bottoms ultimate mission is to exhibit and accentuate the natural curves of a woman. This unique brand is the mastermind of platinum superstar Nelly. His creative team of designers crafted the perfect fit for different women’s body shapes.  Since the release of Apple Bottoms they have become one of the hottest urban clothing lines that caters to females of all shapes and sizes. The brand is adored by celebrities including Oprah, Alicia Keys, and Ciara. Apple Bottoms is now a full clothing line for women, including not only jeans, but also skirts, shorts, shirts, and even jackets. 
  • Kimora Lee has positioned Baby Phat as the world’s top destination brand for female urban hop hip clothing. Sexy and stylish, Baby Phat, has become a phenomenon in style and fashion with women all over the world. Kimora’s experience as a top fashion model, her marriage to Russell Simmons, her intrinsic sense of style would put Baby Phat at the forefront of the urban luxury movement. Kimora Lee’s lavish designs are sought after by top celebrities including Britney Spears, Lil’ Kim and Alicia Keys.  Baby Phat’s eye-catching clothing represents everything that is feminine, fun, glitzy, glamorous, and sensuous. The line now includes outerwear, handbags, shoes, lingerie, jewelry, two limited edition Motorola mobile phones and a signature fragrance. Kimora Lee continues to take fashion to new heights. Baby Phat certainly is a lifestyle brand for the glamorous woman who loves fashion
  • Beyonce Knowles, one of the greatest R&B singers of our day has successfully transcended the music industry.  She has become a songwriter, record producer, actress, dancer, fashion designer, fashion model, and film producer in the span of about 5 years. Beyonce launched her family’s fashion line House of Dereon in 2004 with her mother Tina Knowles. The style and concept is inspired by three generations of women in their family, with the name “Dereon” paying tribute to Beyonce’s grandmother, Agnez Dereon.
  • Marc Ecko, the creative force behind the Ecko Clothing brand, has pioneered the fashion of the youth culture and global lifestyle brand. The brand has expanded to include several lines comprised of Ecko Unlimited (men), Ecko Red (women), EckM Function (outerwear and alternative sports), Marc Ecko Leather (leather goods), Marc Ecko watches, Marc Ecko Scopes (eyewear), EckM Storage (bags and accessories), Marc Ecko Footwear (men’s, women’s, and children’s footwear), Zoo York (skateboarding, extreme sports, and hip hop), EckM Unlimited Boys and Ecko Red Girls lines.
  • Founded by Jonas Bevacqua and Robert Wright, Lifted Research Group (LRG) represents the common love of music and fashion by its creators. Bevacqua was responsible for the idea for the company and also raised the initial startup capital from friends who worked in the fashion industry.  The independent clothing company was quickly recognized by the hip hop generation, being worn by hip-hop celebrities Kanye West and Chris Brown. According to the founders, the company’s success has been the result of listening to their passions instead of their pockets.
  • Rocawear Clothing represents a borderless, global lifestyle. Created by Jay-Z, the brand quickly became the main brand for street savvy consumers. The Rocawear clothing line maintains a focus of providing clever innovation in fabrication, application and design to its customers.  Diversifying from young men’s wear to women’s, juniors, children’s, infants and accessories, Rocawear defines and advances urban cultural trends while remaining a true reflection of urban lifestyle.
  • Sean John Clothing has grown from a domestic style to international recognition. Diddy brings his acute sense of style to his signature collection of sportswear, underwear, outerwear, tailored suits, boys clothing, fragrances, accessories, women’s wear, and eyewear. The New York Times praises Sean John for its perpetual success. P.Diddy states “Sean John clothing is not looking for a quick hit, but is rather committed to the quality and design of its products. We would ultimately like to be viewed as the future of fashion”.

Duck and Cover Has Emerged As a Very Popular Fashion Brand – Try It

There are various fashion brands that have become immensely popular all around the world. The main reason for the rise in popularity of these brands is the growing consciousness among people to look more and more fashionable. These brands, in fact have become the main desire of the young generation of the present day. A kind of infatuation works among the teenagers regarding the use of branded clothes and accessories. They feel that they can look stylish only by means of wearing branded clothes.

Among several brands, Duffer menswear has become popular. There are several premium fashion brands working under this brand with different names like Duck and Cover, Henleys, Voi Jeans and many more. However, Duck and Cover have succeeded to win the hearts of millions of young generation people with the amazing range of collection. Duck and Cover is basically a designer label. Its innovative design goes with its name. For modern people seeking modern dresses, the collection of Duck and Cover is simply suitable.

These dresses are stylish as well fully functional and can be used for different types of occasion for different types of purposes. Due to the wide range of popularity of this fashion brand, it is not very difficult to get stores of Duck and Cover. Moreover, you can also make a search on the internet to look at the variety of designs and the styles of the dressing collection from Duck and Cover.

Duck and Cover tries its best to satisfy its customers with its new range of collection. The quality of dressing material is simply great to make you feel comfortable at any season. They see to it that along with the brand name, their customers get something of high quality so that it lasts for a long period of time. in fact, their products simply look good and feel great. With Duck and Cover you will be able show of your attitude in a different manner. The fitting will be amazing and the color combination of each pair is dress is wonderful enough to make you confused regarding the dress material you would buy.

You can buy jackets, jeans, t-shirts, shirts, polo shirts, sweaters and many other accessories of Duck and Cover to expose your style. You will stand apart from every one else with Duck and Cover collection and the greatest thing about it is that these collections are quite affordable so as to suit your pocket. The company takes care of the demands of the customer and sees to it that they give a good understanding of the varieties of aesthetic sensibilities that exists in the market. With this aim in mind they perform their business.