Why Chanel Remains A Popular Fashion Brand

Chanel is perhaps one of the most recognizable fashion brands in the world, especially for women’s fashion. The logo has become a symbol of quality designer fashion and cool chic which many women dream of owning, whether through a pair of earrings, handbags or the fashionable dresses that are worn by celebrities worldwide, as well as those who know their fashion. When a well known celebrity appears on television or just out on the street on their day out with a Chanel product, you can be sure that the demand for that item would instantly increase overnight. With young women, the popularity can even be extremely overwhelming as many stores retailing Chanel products constantly run out of stock for the more popular products.

One of the reasons why Chanel remains so popular with fashionable young women is the simple designs they arrive at for every category of product they have, such as the cute earrings which are constantly sold out, and Chanel handbags which often adorn the arms of movie stars. They may look simple overall, but the designs also exude an underlying sophistication that attracts the female eye. A lot of care goes into the creativity aspects of designing and the production also pays full attention to details. That also contributes to the high regard with which Chanel products are often held, and another reason why they are considered high fashion items.

A measure of how popular Chanel items can be would be the earrings which quickly sell out in stores. Many fans even try to get their hands on Chanel earrings the moment they are released to the public. Some even travel to the Chanel boutiques in different countries in search of these fashion accessories when the store in their own country do not receive any stock. They are willing to pay for the additional cost of travel and currency exchanges that inflate the cost of the earrings, simply because owning and wearing a pair of Chanel earrings automatically signals to the whole world that you have great fashion sense and high taste. Some women might think that an exaggeration, but it can hardly be disputed that having a pair of beautiful earrings dangling from your ears will increase your personal stock in the eyes of admirers.

Not only have Chanel fashion products become a global icon, even the beauty scents produced by the fashion line have established their own place in popularity stakes. Chanel No. 5 has been a top selling perfume since it was first produced and set free on the unsuspecting public. It has remained the top choice for women worldwide who use perfume despite constant new competition from other brands. And the testimony given by men certainly will not lie, as it is also well loved by the opposite sex.

With the wide ranging products that encompass the Chanel catalog, to continue being so popular and recognized as an established fashion brand is testament to the timeless quality of design that the company produces. Without question, the Chanel brand will stay relevant for years to come, and a top choice for both women and men all across the world.

Fashion in the Present

You know what the latest fashion is? This is not about the highly dramatized fashion launches that happen in fashion capitals like New York, Tokyo or Milan. Those are for the high and mighty. The latest fashion discussed here is the trend and style that has become recently popular in your community. As the world shrinks faster, the styles and trends catch on globally even faster. Fashionable styles and trends set in for two reasons. For the attractiveness and comfort the new trend or style provides. Trend usually evolves through use and adoption and style through mass media. Someone thinks of a fresh way to design and wear a dress with new adornments or styles and if it is eye catching and comfortable to wear, the general public emulates it.

Fashionable wear has evolved from human being’s compulsive need to be different. Uniforms can be termed as the precursor to fashion trends. Uniforms were used to convey affiliation to a collective or an ideology. Basically, advertising the person’s belief or affiliation. From there it spread on to different classes of humanity, different occupations and different age groups. Freedom of expression accentuated the yearning for recognition. Mannerisms and dressing is the nonverbal way of expressing yourself. People think of new ways to express themselves and create new styles. When a new way of dressing appeals to mass public, trends form. Herd instinct kicks in and public emulate the new ways of dressing.

Fashion was considered the domain of the leisure class. Those groups of people who do not have to sweat earning their daily bread or rather who does not sweat at all: The ‘silver spoon’ class. To amuse themselves and to show the world what they are, they used to indulge in finding new ways to drape themselves and hear the ‘ooh!s’ and ‘aahs!’ from common people. Fashion was a statement of decadence. The nineteenth century US economist Thorstein Veblen even goes as far as to state that the clothes should not only be expensive but should make it apparent to the casual observer that the wearer engages in no productive activity. Take that for a fashion statement, father of conspicuous consumption! Gradually the scene changed with the nouveau riche taking part in cultural activities. As this class had earned their wealth and not inherited their fortunes, their fashion had a practical side to it. Conceivably they were the trend setters for fashion to fuse with practicality.

Those are old stories. As any other event in human history, fashion evolved and changed faces many a times. The renaissance and industrial revolution enhanced the disposable income of the so called common man. Conspicuous consumption was no more the exclusive domain of the rich. The common man had the time and money to indulge. And the advent of visual media sped up the spread of trends and styles. People wanted to look better and feel better. With money to spend it was not too difficult. Businessmen with the right sense and timing took advantage of the situation and brought the fashion to common mass through mass production techniques. The result is what we see today. Designer fashion wear available for mass consumption.

Being fashionable is good and fashion is a statement of personality. It projects your personality and tastes. Though some trends may catch on for the wrong reasons, all trends are for the common good.

What a Summer in Milan Can Do for a Fashion Designer

Milan, Capital of Fashion

Milan is the fashion capital of the world. This is the place where it all happens because the city revolves around fashion and great design. In Milan, the biggest offense you can commit is having an imitation purse. This is the reason why people who want to learn about fashion often dream about attending a fashion school in Milan, but the idea of living in Italy for years can be intimidating–not to mention expensive. That is why designers should consider an intensive, summer program instead.

So what can an up and coming fashion designer hope to gain from summer school in Milan?

1) Experience – Being in the center of the fashion capital means that you have the chance to see your education in action. You have a chance to see just how fashion works in the real world. Experience is something that you truly need when you want to be the best at something. Attending a design school in Milan is the fashion equivalent of a soldier going through boot camp in Afghanistan.

This experience will look great on a resume and help a young designer get in the door of the real decision makers back in the States because experience is the best teacher. Here is a little secret about resumes–executives rarely read them word for word. Basically, if a company is hiring, the boss will skim through a stack of resumes looking for any interesting detail that sets a person apart. Having the name of a fashion school in Milan on a designer’s resume, combined with some great looks and styles in their portfolio, might be the winning combination to landing that dream job. Rubbing elbows with the fashion elite in Milan will inspire new design ideas while toughening a designer up to be able to handle rejection and harsh criticism.

2) Competition – Since Milan is the fashion capital, it is only natural that people all over the place are competing with each other for the top spot. This will help the new designer become more competitive when they are launching their new line and establishing their presence in the business. Stiff competition is the best thing that can help the development of new talent in fashion design. By going to a summer fashion school in Milan, designers will be putting themselves through a trial by fire.

3) Discipline – Because of the high expectations of fashion schools in Milan, a new designer will learn how to be disciplined and get things done on tight deadlines. Fashion, although it involves creativity, requires a lot of discipline and downright hard work in order to be successful.

4) Opportunity – When attending a fashion school in Milan, there will be all kinds of contacts and opportunities available. Attending a fashion summer program in Milan means having the opportunity to scout the industry for niches while still having the freedom of being a student. Because of this, a designer who stands out in Milan, will be on the fast track to finding a job within the fashion industry. Establish connections and get to know the big players. Also, don’t attend a program unless it will also be able to supply some contacts in order to help a new designer get started in a career in fashion.