Tips For Creating a New Fashion Brand

As a child, I was confident that I would be a rich and famous fashion designer when I grew up. If pink nail polish, and designer jeans were the prerequisite, I was surely on my way. Color blocking was not an option in those days. Black shoes were the only staple, so I knew it all. In my first meeting with the fashion design high school, I was quickly shut down because of my inability to sketch. “Well, you would need to know how to draw and sketch,” the middle aged admissions counselor smirked. He then embarked on a fifteen minute lecture as to why my inability to do the latter would make fashion designing a rather formidable task. “Ouch!” My budding ambition, oversized ego, and teenaged self esteem, felt my pain in unison. “Imagine what skills I would need to become a lawyer,” I rationalized to myself.

Fast forward to the world of design software, computers, outsourcing and the internet. I am sure that the inability to sketch wouldn’t be frowned upon as such for fashion designing. It is never too early, or too late to develop your talent and innate ability as a fashion designer. Feel free to indulge in and create your new fashion brand if you are 12 or 55 years old.

Research your market. Who are you targeting?
Get inspiration from the key players in fashion.
Use Skype to set up business meetings. This cuts down on traveling costs.
Use social networks to interview people you know.
These interviews will give you ideas for present and future projects.
What can you contribute to make your fashion unique?
Add the wow factor that will make your designs stand out.
Brainstorm with friends and family to get as many ideas as you can.
Use friends and family for advertising your designs.
Wearing your design helps to get your brand out there.
“Where did you get that top?” This means a potential customer.
You will probably be on a budget, so utilize the internet for its low overhead to start out.
Weigh the advantages and disadvantages of online vs. offline.
Based on the above, choose the method that works best for your fashion brand.
Create a blog to help with your marketing efforts.
A professional website is a must have for your new business.

Once you have everything in order, go fast and hard promoting your new fashion brand. Good results will fuel your motivation, and inspire you to work harder.

Pal Zileri – Top Fashion Brand

Pal Zileri has been one of the most popular names in the fashion industry today. But where did this brand really start and who is behind it? Let’s find out.

Pal Zileri is a fashion house based in Vicenza, Italy. It specialized in men’s fashion, including formal and casual wear. Founded by two Italian designers Barizza and Miola in 1970, Pal Zileri is actually under the fashion house Gruppo Forall. The beginning of this fashion brand is aimed toward the aim of becoming a major player in the high-end fashion, which is what they are now. The brand takes high quality, exceptional corporate culture and production process as the cornerstone of its success.

Some of the collections include Pal Zileri Concept, which is their line of casual clothing for men for leisure; Pal Zileri Sartoriale, the brand’s premier collection of luxurious, comfortable and elegant men’s clothing tailored for perfect fit; and Abito Privato, a custom service label within the collection exclusive to loyal clients looking for tailor-made men’s wear.

Aside from having a number of stores and retail outlets all over the world, it also offers home service to some clients who needs more personalized tailoring services from any parts of the world.

The brand takes its pride for providing the best and latest in the fashion industry, which is reflected with the materials used in every product they made. Fabrics are chosen from some of Italy’s finest mills to ensure quality, satisfying the demand of the company’s high profile clients. The brand is also known for their excellent craftsmanship which shows their distinctive Italian style.

Always wanting to be true to their tag as “100% Made in Italy”, Pal Zileri has resisted the trend of shipping their production to offshore factories which offers low production cost. Unlike other fashion brands, they still rather put the premium on their products against cutting cost and degrading quality.

7 Reasons Fashion Brands Should Be Nice to Bloggers

In the fashion world bloggers are rising to prominence as a force to be reckoned with. For some reason many new and established fashion brands still seem to treat them as second class citizens. We think this is a mistake, and here are a few reasons why we think so.

1. 40% of the press at New York Fashion Week are bloggers.

According to Reuters the presence of online media at fashion week has grown more than 20% over the last six months. This means that of the 3, 600 members of press present, nearly 40% are fashion bloggers.

2. Major fashion brands are inviting them to shows.

Designers like Carl Lagerfeld and John Galliano are inviting bloggers to their shows. In some cases they are even paying all costs to fly the bloggers to the show. If top end designers are doing this, don’t you think it’s time you start being nice to your local fashion blogger?

3. In the USA fashion bloggers are becoming very popular.

Blogs like Style Bubble are getting up to 25 000 hits a day. While some bloggers have tens of thousands of twitter followers. If this isn’t enough to make you sit up and notice then I don’t know what is.

4. Bloggers are now judges for CFDA

For the first time ever bloggers have been invited to be judges for the Council of Fashion Designers of America. This is a landmark event for the fashion blogging industry. It is an indicator of the power and influence that is moving into the hands of fashion bloggers.

5. Traditional fashion editors are losing control.

Just like the film and music industry is struggling to come to grips with the fact that the internet has made them largely irrelevant; the fashion editorial industry is losing much of it’s power. In the good (or bad depending on your point of view) old days fashion editors could control what and who the public sees. With the advent of the internet and growth of fashion blogs this power is now gone.

6. Enthusiasm = Influence

Everybody knows that the thing that sells clothes is enthusiasm and passion; not knowledge. The average person out there doesn’t care about technical details and high-brow descriptions of the “silhouette” and “architectural lines” of a garment. On the other hand, having somebody who clearly loves clothes recommend an item they love carries much more weight. Bloggers mostly do this because they love clothes and fashion, yes some of them make money from their blogs, but they only make money because they are passionate about what they do.

7. The rest of the world lags behind the USA

If you are based outside the USE this might be the most important reason to start building relationships with local bloggers. The developing world runs 3-4 years behind the states when it comes to the adoption of internet trends. This means that before long all the major local brands will be beating a path to the door of your favorite blogger. Shouldn’t you be there first?