Fashion Brands That Understand Women’s Fashion Offer a Variety of Selections for Different Women

Women’s fashion is a diverse and ever-changing force in the clothing industry. The hottest trend this season could be passé by the same time next year. Or what was once considered a fashion faux pas can make its way to the covers of the industry’s top magazines. Women who aren’t well versed in the language of style or those who simply don’t have the time to keep up with the trends can turn to reliable labels that offer something for every woman regardless of budget, age, size and style.

There are some brands that carry a number of fashion lines which cater to different women. These names may carry a moderately priced selection – articles of clothing that retail for less than $100. Thanks to them, budget-conscious women can look good in quality, chic apparel without having to burn a hole in their wallets. From print coordinates to dresses to pants, these lines offer various articles of clothing that can easily be mixed and matched.

For those with more refined tastes when it comes to women’s fashion, some brands offer better and bridge categories. The former goes for around $500 and come in excellent quality and styles, while the latter is in between the better and designer categories, known for plush fabrics and cutting-edge style. With apparel for the career woman or the hip mom for work or weekends, women will have a lot to choose from.

As these fashion bigwigs cater to a variety of women, the different clothing lines offer sizes from 4 to 24 and can have something for women in their mid-twenties to those in their more mature years.

Levi’s – Fashion Brand or Denim Icon?

Denim icon. There are a multitude of fashion brands in the market, especially in the jeans market, however none achieve the iconic status and brand salience as Levi’s. The fortified and unique image of the Levi’s brand allows them to not only be the most recognised but dominate the jeans market from markedly more expensive competitors. Levi’s can be mentioned in the same breath as Diesel, Ralph Lauren, Calvin Klein and Evisu, and in certain parts of the world they are considered a luxury brand; in southern Europe and parts of Asia and South America they are regularly preferred to designer labels.

An icon imbues legendary, revolutionary, original and unique qualities that are fully recognised and accepted by a large audience. An icon is a revered figurehead that is truly respected and regarded as a leader of their element. An icon that effuses a heritage of innovation and originality through 150 years of social and economic change and still remains at the vanguard of its field becomes a personality and a part of one’s life.

On a global scale people look to Levi’s for authenticity, originality and dependability, in other words they see it as the ‘real deal’. Worldwide Levi’s is accepted as an American icon, an idea furthered by creative images of ‘the jeans that built America’ and the global audience put their trust into the Levi’s ‘institution’ that embodies history, innovation and expertise.

As one would expect from a leader, Levi’s justifies its iconic image by their hand in consistently setting new trends, re-designing the marketplace and raising the benchmark for quality and satisfying consumers’ needs. Respect is not earned cheaply, and an icon is nothing without it. Levi’s through their values in integrity, empathy and courage have ventured and developed a high ethical conduct and social responsibility; observed from the 1960 Levi’s integrated southern plant, the positive representation in their advertising of older, disabled, black and ethnic people, through to the Community Involvement Teams and the Levi Strauss Foundation. These initiatives are not overlooked by the socially and ethically aware audience that now exists and thus the worldwide respect and trust put into Levi’s is regularly consolidated.

Another fact that confirms Levi’s iconic status is its longevity in remaining the most popular and respected denim brand that people want to be associated with. The history illustrates this: the 1950s Hollywood movies depicting the ‘biker boys’ cool image, the 70s Levi’s wearing ‘Saturday Night Fever Culture’, clothing the U.S Olympic team and the ‘Blues 501’ popularity in the 80s, and the cutting-edge unforgettable communications of the 90s up to the current day. Original creative ideas like ‘Laundrette’, ‘Flat Eric’, ‘Clayman’, ‘Twist’ and ‘Odyssey’ represent milestones in solidifying the global Levi’s appeal and raising its position up on a pedestal, akin to the status of an icon.

Endorsed by history and consolidated by the unique encapsulating imagery and communication by the advertising medium, Levi’s has ceased to be a mere fashion brand and has become an international symbol of continuous innovation, quality and dependability. Henceforth considering the range of appeal, from cowboys to skaters, and the depth of its global status, it remains very difficult not to accept Levi’s as the denim icon.

Why Chanel Remains A Popular Fashion Brand

Chanel is perhaps one of the most recognizable fashion brands in the world, especially for women’s fashion. The logo has become a symbol of quality designer fashion and cool chic which many women dream of owning, whether through a pair of earrings, handbags or the fashionable dresses that are worn by celebrities worldwide, as well as those who know their fashion. When a well known celebrity appears on television or just out on the street on their day out with a Chanel product, you can be sure that the demand for that item would instantly increase overnight. With young women, the popularity can even be extremely overwhelming as many stores retailing Chanel products constantly run out of stock for the more popular products.

One of the reasons why Chanel remains so popular with fashionable young women is the simple designs they arrive at for every category of product they have, such as the cute earrings which are constantly sold out, and Chanel handbags which often adorn the arms of movie stars. They may look simple overall, but the designs also exude an underlying sophistication that attracts the female eye. A lot of care goes into the creativity aspects of designing and the production also pays full attention to details. That also contributes to the high regard with which Chanel products are often held, and another reason why they are considered high fashion items.

A measure of how popular Chanel items can be would be the earrings which quickly sell out in stores. Many fans even try to get their hands on Chanel earrings the moment they are released to the public. Some even travel to the Chanel boutiques in different countries in search of these fashion accessories when the store in their own country do not receive any stock. They are willing to pay for the additional cost of travel and currency exchanges that inflate the cost of the earrings, simply because owning and wearing a pair of Chanel earrings automatically signals to the whole world that you have great fashion sense and high taste. Some women might think that an exaggeration, but it can hardly be disputed that having a pair of beautiful earrings dangling from your ears will increase your personal stock in the eyes of admirers.

Not only have Chanel fashion products become a global icon, even the beauty scents produced by the fashion line have established their own place in popularity stakes. Chanel No. 5 has been a top selling perfume since it was first produced and set free on the unsuspecting public. It has remained the top choice for women worldwide who use perfume despite constant new competition from other brands. And the testimony given by men certainly will not lie, as it is also well loved by the opposite sex.

With the wide ranging products that encompass the Chanel catalog, to continue being so popular and recognized as an established fashion brand is testament to the timeless quality of design that the company produces. Without question, the Chanel brand will stay relevant for years to come, and a top choice for both women and men all across the world.